Delhi, 23 October 2024: Limelight Diamonds, India’s leading lab-grown diamond brand, proudly announces the launch of its second store in the capital, reinforcing its foothold in this vibrant market. Following the success of its inaugural store, the new location in the prestigious Rajouri Garden area is a strategic move to cater to the unique jewelry preferences of local clientele. The store was inaugurated by Bollywood actress Neha Dhupia, alongside Nirav Bhatt, Co-Founder of Limelight Diamonds, and Karam Chawla, Director of Limelight Diamonds, with many other distinguished guests in attendance.
Spanning over 1,500 sq. ft., this store marks another significant milestone for Limelight Diamonds as it continues to expand across India. Over the past two years, the brand has experienced rapid growth, now reaching more than 35 cities, including Mumbai, Kolkata, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, and Chennai. Limelight Diamonds has quickly established itself as the premier destination for solitaire jewelry, offering an exquisite collection of necklaces, bracelets, rings, and earrings that seamlessly blend cutting-edge technology with traditional craftsmanship.
During her visit, Neha Dhupia expressed her admiration for the store and the concept of lab-grown diamonds, stating, “I am simply in awe of the store and the concept of lab-grown diamonds. They are made in India, and I believe every Indian woman will take pride in wearing these diamonds. Their solitaire range is classy, featuring the bold elegance of modern design crafted with the latest technology. Congratulations to the Limelight team for establishing their presence in Delhi with this innovative concept, and I wish them all the best.”
Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds, shared her excitement: “Delhi has welcomed Limelight and our products with open arms. After receiving such a fantastic response from customers, we are thrilled to open our second store here! This city loves bling, and consumers have appreciated the premium quality, craftsmanship, and designs of our jewelry. The icing on the cake is our affordable price points!”
Highlighting the growth of the lab-grown diamond industry, she added, “The LGD industry in India is experiencing a 15-20% year-on-year growth, driven by increasing consumer acceptance. Awareness around lab-grown diamonds has significantly risen; nearly every customer who walks into our store understands that lab diamonds are real, made of carbon, and identical to mined diamonds. Since lab-grown diamonds are more affordable due to lower production costs, consumers are eager to upgrade their jewelry experience while being budget-conscious. Furthermore, buyback and exchange opportunities offered by brands like Limelight protect the value of these branded products, allowing consumers to enjoy their jewelry with peace of mind.”
The store’s design embodies the brand’s ethos of elegance, modernity, sustainability, and luxury. Inside, a clean and minimalistic decor highlights the beauty of the lab-grown diamond jewelry. Shoppers can enjoy an immersive experience with a unique range of solitaire designs that are both beautiful and wearable. Additionally, the brand offers exceptional customer services, including design customization, lifetime buyback, and a 100% exchange guarantee, along with complementary insurance that enhances consumer trust.
The increasing awareness and acceptance of lab-grown diamonds are reshaping the traditional gem and jewelry industry. The recent entry of the Tata Group into the lab-grown diamond sector has further boosted consumer confidence in these sustainable and ethical alternatives.
Lab-grown diamond brands are now introducing attractive buyback and exchange schemes, reinforcing trust and driving consumer adoption. Today, lab-grown diamonds account for approximately 20% of the global gem and jewelry market, with India witnessing an impressive 15% annual growth in this sector.
The strength of Limelight Diamonds is reflected not only in its expanding store presence across the country but also in the positive consumer response and sales growth. The brand’s sales have tripled year on year, enhancing the company’s confidence in directly engaging with customers and broadening its retail footprint. As it continues to grow, Limelight Diamonds remains committed to offering an exquisite range of unique solitaire diamond jewelry to its ever-expanding customer base.
