Lotus Herbals, a leading name in natural beauty care, has launched a social media campaign featuring actor and global youth icon Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam. The campaign will showcase a dynamic digital video commercial (DVC) across popular platforms such as Instagram, Facebook, and YouTube.
The White Glow 3 in 1 Deep Cleansing Facial Foam is designed with powerful ingredients like Aloe Vera, Milk Enzymes, and Alpha Arbutin. This unique formulation targets dark spots, sun tan, and dullness, offering a comprehensive skincare solution suitable for all skin types. It deeply cleanses the skin while protecting it from UV rays, helping to prevent sun damage and block melanin production for a radiant glow.
The engaging DVC targets a youthful Gen Z audience with fresh style and messaging. In the film, Anushka appears in various settings, from her bedroom to lounging by a pool and attending a formal event in a stylish dress. She addresses three common skin concerns: dark spots, sun tan, and achieving that perfect glow. Anushka confidently states that there is a solution for all three issues and introduces the Lotus White Glow 3 in 1 Deep Cleansing Face Wash as the answer. With her radiant look, she highlights the benefits of the product’s powerful ingredients and emphasizes that it promises clear, glowing skin.
Mr. Nitin Passi, Chairman and Managing Director of Lotus Herbals, commented on the campaign, stating, “We are excited about our collaboration with Anushka Sen, who resonates with digitally savvy Gen Z consumers due to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, offering an effective cleansing experience without compromising the skin’s natural moisture balance. It’s your ideal ally for maintaining a clear, glowing complexion every day.”
Anushka Sen expressed her enthusiasm for the partnership, saying, “I’m thrilled to be associated with Lotus Herbals and their amazing 3 in 1 Facial Foam. This face wash is a total game-changer, helping reduce dark spots and tan while deeply cleansing your skin and giving it a beautiful glow without drying it out. Make it a part of your skincare regime and see the magic.”
The Lotus Herbals White Glow campaign featuring Anushka Sen is expected to generate significant visibility across her social media channels, reaching her audience of over 45 million followers. To amplify the campaign, Lotus Herbals will engage over a thousand nano and micro influencers to spread the word about the White Glow 3 in 1 Facial Foam. The campaign will also be promoted through the brand’s social media platforms and in-store branding, including banners, danglers, table-tops, and posters across retail channels.
