New Delhi, [India]: A quiet revolution is unfolding—not in the streets or classrooms, but in the wardrobes of working women across India. At the heart of this sartorial change is Rajni Bobel, whose journey from an ordinary student to a fashion entrepreneur is as inspiring as the brand she’s built.
Launched in June 2024, Charcoal Threads is not just another name in India’s crowded fashion market; it embodies Rajni’s vision—a vision born from her own struggles and those of countless Indian women balancing professional aspirations with personal style.
“I remember standing in front of my wardrobe every morning, feeling a sense of defeat,” Rajni recalls. “I had clothes, yes, but nothing that truly spoke to me as a working Indian woman. That’s when I knew something had to change.”
Rajni’s path to entrepreneurship was anything but typical. An average student from an ordinary school, she forged her way through sheer determination and passion. Her career began in graphic design, where she first honed her creative skills. As she transitioned through roles in copywriting and marketing, each experience enriched her understanding of consumer needs. “Every job was a learning opportunity,” she reflects. “I was unknowingly preparing for my true calling.”
Rajni’s approach to fashion is grounded in empathy. She understands the challenges modern Indian women face—the need for versatile clothing that transitions seamlessly from office to evening events, the desire for premium quality at affordable prices, and the importance of clothing that endures changing trends.
“We have designed clothes to make women feel confident and comfortable,” Rajni states. “We use premium fabrics to ensure durability while keeping our prices accessible. It’s about giving women the best without burning a hole in their pockets.”
Charcoal Threads offers a Western-inspired range that includes shirts, dresses, co-ords, and suit sets, addressing the critical need for clothing that aligns with global corporate aesthetics while respecting Indian sensibilities. The brand adopts a practical approach to fashion, with pieces that are versatile and built to last.
Understanding her customers’ busy lives, Rajni has ensured that Charcoal Threads provides on-call customer support. “We want our customers to feel valued and supported throughout their journey with us,” she emphasizes.
“Every piece we create is a solution to a problem I once faced,” Rajni shares. “It’s about empowering women to feel their best, regardless of their budget.”
Rajni’s story serves as an inspiration to aspiring entrepreneurs, particularly women. She has demonstrated that with courage and determination, challenges can be transformed into opportunities. “I want every woman to know that their dreams are valid, no matter where they come from,” she asserts.
In a world where fashion often prioritizes trends over practicality, Rajni Bobel and Charcoal Threads stand out by putting women’s needs first, shifting the narrative of what fashion can accomplish for women in the workplace.
