Udaipur, (Rajasthan) [India], 14th October 2024: Limelight Diamonds, India’s largest lab-grown diamond brand, proudly announces the grand opening of its first store in the City of Lakes, Udaipur. Located in the bustling area of Ashok Nagar on Shastri Marg, the store caters to a distinctive clientele in the heart of the city. The inauguration event was graced by notable personalities, including Udaipur District Collector Arvind Kumar Poswal, actress and performer Dhanashree Verma, Maharaj Kumar Sahib Lakshyaraj Singh Ji Mewar, and Limelight Diamonds’ Founder & MD, Pooja Sheth Madhavan, along with regional partners Mr. Jatin and Mrs. Loma Sahulka, and other eminent guests.
The new store, spanning over 1300+ sq. ft., marks yet another milestone in Limelight Diamonds’ rapid expansion across India. Over the last two years, the brand has seen tremendous growth, with a presence in 35+ cities, including Mumbai, Delhi, Kolkata, Jaipur, Varanasi, Hyderabad, and more. Known for its exquisite collection of lab-grown solitaire necklaces, bracelets, rings, and earrings, Limelight Diamonds continues to redefine fine jewellery with its blend of modern technology and traditional craftsmanship.
Actress Dhanashree Verma, mesmerized by the store’s offerings, said, “I am in awe of the concept of lab-grown diamonds. They are proudly made in India, and every Indian woman will take pride in wearing them. Their solitaire collection is elegant and modern, truly a bold upgrade. I congratulate Limelight Diamonds for bringing this beautiful concept to Udaipur and wish them great success.”
Expressing her excitement, Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds, shared, “It brings me immense pride to open our latest store in Udaipur, a city rich in cultural heritage that complements Limelight’s vision of blending tradition with modern luxury. Jewellery should be flaunted for its design, much like how we choose luxury products. Diamonds, whether lab-grown or natural, are commodities. What matters is the design and brand experience, and we at Limelight provide that perfect upgrade for those looking to invest wisely in solitaires.”
Regional partners Mr. Jatin and Mrs. Loma Sahulka of Pristine Diamonds expressed their enthusiasm, saying, “We are thrilled to extend our partnership with Limelight Diamonds. Udaipur has great potential for lab-grown diamonds, and we are excited to present our customers with this premium, sustainable choice.”
The store’s design reflects Limelight’s commitment to elegance, modernity, and sustainability, offering an immersive shopping experience with a sleek, minimalistic interior and innovative hologram displays for a captivating 3D experience. In addition, Limelight Diamonds offers personalized design services, lifetime buyback, 100% exchange guarantee, complementary insurance, and more to ensure complete customer satisfaction and trust.
With growing consumer interest in sustainable and ethical diamond alternatives, especially after the Tata Group’s entry into the lab-grown diamond space, Limelight Diamonds is positioned at the forefront of this industry. Currently, lab-grown diamonds account for 20% of the global jewellery market, with India experiencing 15% annual growth. Limelight’s rapid retail expansion and tripling of sales year-on-year reflect its success and commitment to bringing a new-age diamond experience to discerning customers across the country.
