Viharrni, a fashion brand based in Lucknow, is making a remarkable impact in the fashion world by preserving and promoting Chikankari, the intricate hand-embroidery technique that forms an integral part of the city’s cultural heritage. Established in 2023, the brand’s mission is to introduce this centuries-old craft to the global stage while uplifting local artisans.
Founded by a group of passionate entrepreneurs, Viharrni works with a dual purpose: to celebrate traditional craftsmanship and to empower the artisans who have perfected their skills through generations. “We believe in keeping the art of Chikankari alive by blending tradition with innovation,” a spokesperson for the brand shared.
Chikankari, an embroidery style dating back to the Mughal period, is renowned for its delicate floral and geometric patterns. Artisans painstakingly stitch each design by hand using techniques such as Tepchi, Bakhiya, and Jali, resulting in garments that exude elegance and craftsmanship. Viharrni’s collection includes kurtas, sarees, dupattas, dress materials, and Indo-Western outfits, catering to both traditional and contemporary tastes.
“We ensure every piece tells a story—not just of the wearer but also of the artisan who crafted it,” added the spokesperson. In support of the artisan community, Viharrni ensures fair wages, ethical working conditions, and opportunities for skill development.
In addition to its dedication to craftsmanship, the brand prioritizes sustainability. All fabrics are ethically sourced, and the production process aims to minimize environmental impact. “By choosing handcrafted fashion, customers are contributing to a more sustainable future while preserving a valuable cultural legacy,” explained the spokesperson.
Viharrni’s designs beautifully merge traditional Chikankari techniques with modern silhouettes, making them suitable for various occasions. The brand is also exploring avenues for global expansion through collaborations with designers and the introduction of new product lines.
As the brand grows, it remains grounded in its roots. “Our vision is to make Chikankari a global fashion statement while ensuring it remains true to its origins,” said the spokesperson. Viharrni’s commitment to heritage, sustainability, and empowerment distinguishes it in the competitive fashion industry.
Through its unique approach, Viharrni is not only reviving an ancient craft but also reshaping the narrative of Indian heritage in the global fashion market.
