Ahmedabad, (Gujarat), [India]: In a pioneering move to revolutionize prenatal care across India, Rita’s Pregnancy 101 has launched a mobile app that offers expert-led pregnancy fitness classes directly to expectant mothers’ smartphones. This innovative step is a major milestone in the company’s 15-year journey of providing comprehensive prenatal education and support to women.
Founded by Rita Singha in 2009, Rita’s Pregnancy 101 began with a single center in Ahmedabad and has since grown into a network of seven locations across three cities. Inspired by her own pregnancy experience in Melbourne, Rita aimed to bring world-class, scientifically-driven antenatal care to India. “Every expectant mother deserves access to research-based, high-quality prenatal care,” says Rita, a certified Lamaze and HypnoBirthing practitioner.
What sets Rita’s Pregnancy 101 apart is its holistic approach. The program addresses not only the physical but also the psychological and spiritual aspects of pregnancy, providing complete support to mothers-to-be. This unique method has garnered over 1,200 glowing online reviews, reflecting its effectiveness and the deep trust it has built within the community.
The launch of the mobile app in July 2024 marks a new era of accessibility. Now, expectant mothers from across the country can easily access expert advice, follow structured exercise routines, and join live classes led by trainers—no matter where they are. “Our app is not just a technological upgrade,” says Rita. “It’s a movement toward making prenatal care available to all, putting world-class guidance and support into the hands of expectant mothers everywhere.”
This digital leap is particularly important in India, where maternal health care varies significantly between urban and rural areas. The app has the potential to close these gaps by providing a standardized, high-quality prenatal program to women in remote regions, who often lack access to such vital resources.
In addition to its fitness offerings, the app also builds a community of expectant mothers across India, providing a virtual support network that many women may not have access to in their immediate surroundings. This sense of shared experience and solidarity can be crucial during pregnancy, especially for those without traditional support systems.
As Rita reflects on this digital milestone, her vision for the future is bold and clear: “We’re not just helping women prepare for childbirth—we’re creating a community of empowered mothers. Through our digital platform, we’re rethinking pregnancy care for the modern Indian woman, combining ancient wisdom with the latest scientific advancements.”
Since 2017, over 7,000 women have already benefited from Rita’s Pregnancy 101 online classes. With the launch of this app, the company is set to make an even greater impact, ensuring that every expectant mother in India has access to world-class prenatal education and support, right at her fingertips.
