Jamnagar, [India], October 21, 2024: In the vibrant city of Jamnagar, a dream began to take shape in 2015. Aushima’s Collection, founded by saree enthusiast Mourina Chatterjee, is more than just a business; it’s a heartfelt mission to share her love for these exquisite garments with the world. What started as a carefully curated collection displayed at home quickly captured the hearts (and wardrobes) of Mourina’s friends and neighbors.
“As a Bengali woman, sarees have always held a special place in my heart,” Mourina reflects. “Transforming this passion into a profession has been incredibly rewarding, especially when I see people cherishing and repeatedly choosing pieces from my collection.”
Aushima’s Collection flourished due to its commitment to exceptional craftsmanship. Mourina personally handpicked each saree—a harmonious blend of Ajrakh modal silk and pure Bengal handloom weaves—each one representing the rich textile heritage of India. Her unwavering dedication to quality and design has resonated with a rapidly growing audience. Today, Aushima’s Collection boasts over 430,000 loyal followers on Facebook and a thriving community of more than 70,000 on Instagram. Their emerging YouTube channel offers a glimpse into the world of sarees and the stories they tell.
But Mourina’s vision extended beyond simply offering beautiful fabrics. She recognized the importance of building a strong team. “Working with the Gen Z crowd is exhilarating,” she shares enthusiastically. “They’re quick learners, and my team members are incredibly dedicated.” This synergy between experience and fresh perspectives has fueled the remarkable growth of Aushima’s Collection.
Their hard work has paid off. With a loyal customer base—over 70% are repeat buyers—Aushima’s Collection is quickly carving its niche in the competitive saree market. Each day presents new challenges and opportunities, and Mourina and her team are ready to embrace them all. They’ve built a brand that transcends selling sarees; it’s about celebrating the rich cultural heritage and timeless beauty of these exquisite garments.
Many of Mourina’s customers have praised the safety of the website. The intuitive shopping portal allows customers to easily browse, select, and purchase their preferred pieces. Google Reviews reflect the customers’ satisfaction and happiness. One satisfied customer noted, “Aushima’s Collection means quality and variety at very reasonable prices. Mourina, the owner, is an honest businesswoman who explains every detail about the quality of the material, the drape of the saree, and how to maintain it. I love their collections.”
Aushima’s Collection is not just a brand; it’s a testament to Mourina Chatterjee’s dedication and unwavering love for sarees. From a passion project nurtured at home to a thriving business that captivates a loyal audience, Aushima’s Collection is weaving a vibrant future as beautiful as the sarees it curates. With Mourina’s keen eye for quality and a team that shares her passion, Aushima’s Collection is poised to continue enchanting hearts, one exquisite saree at a time.
